Dr Subhashini A, Government Law College Salem
Mr Jerom Stuward J, Government Law College Salem
ABSTRACT
The rise of big data and digital surveillance has reshaped modern society, influencing social behavior, privacy norms, and power dynamics. As governments, corporations, and technology platforms collect vast amounts of personal data, concerns over privacy erosion and the consequences for individual autonomy grow increasingly urgent. This paper explores the social impact of digital surveillance in the age of big data, examining how constant monitoring influences personal identity, social interaction, and trust in societal institutions. The research delves into the balance between privacy rights and security needs, scrutinizing the public’s acceptance of surveillance in exchange for perceived safety, especially in the post-pandemic world. Additionally, this paper highlights how digital surveillance disproportionately affects marginalized communities, exacerbating social inequalities. The study compares global approaches to privacy and data protection, analyzing how differing regulations and policies shape societal responses to surveillance. Public perception, resistance movements advocating for stronger privacy protections, and the emergence of "surveillance capitalism" are also considered, focusing on the economic incentives driving data collection. By providing a comprehensive analysis of the multifaceted effects of digital surveillance, this paper aims to contribute to the ongoing discourse on the ethical implications of big data in modern society. Ultimately, it calls for the establishment of more robust privacy protections and equitable surveillance practices to prevent further erosion of civil liberties.
Keywords: Digital surveillance, Privacy erosion, Big data, Social inequality, Surveillance capitalism
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