K. Jaiadithya, BBA LLB [Hons], School of Excellence in Law, The TamilNadu Dr. Ambedkar Law University, Chennai, Tamil Nadu
Dr. S. Maruthavijayan, Assistant Professor, School of Excellence in Law, The TamilNadu Dr. Ambedkar Law University, Chennai, Tamil Nadu
N. Harisudhan, BBA LLB [Hons], School of Excellence in Law, The TamilNadu Dr. Ambedkar Law University, Chennai, Tamil Nadu
ABSTRACT
E-Commerce is an electronic platform where the transactions between consumers, who consume the product and the producers, who sell the product take place over the internet, virtually. With more technological advancements, from the food we eat, till the relationships we make, everything below the Sun is made handy for everyone, through buying and selling of products and services over the internet. Over 2.14 billion people worldwide buy and sell products online, which depicts the growing trend of this field, enabling people- sellers as well as buyers to reach out globally standardized products. People have greater expectations in the quality of products and services they demand, also much higher expectation on the way they are sold, the benefits they receive, thus triggering the sellers to advertise and market in such a way to lure the consumers1 and gain maximum profits, which induces the sellers or the advertisers to take in framing effect where they depict the positive aspects like ‘One plus one offers,Gain, Get a cashback’, etc. This might have an negative impact on the consumers in different forms such as loss of trust,loyal customers tarnishing the brand image.This study explores the various consumer protection laws and the regulatory bodies setup to address the disputes of the consumers.
Keywords: E-commerce, Sales Promotion, Framing Effect, Consumer Protection
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