Lucksha B, BA LLB (Hons.), Sastra Deemed University
Akshitha B, BA LLB (Hons.), Sastra Deemed University
ABSTRACT
Intellectual property is a creation of the mind and intellect of an individual. At present, there are various kinds of Intellectual Property Rights granted for the protection and promotion of intellectual property, amongst which “Geographical Indications” is one such category of IPR protection, that is commonly known as “GI.” Geographical Indications usually indicate an association between a particular geographical area and the characteristics, quality, or reputation of a product traditionally originating from that area. It is an essential tool for local manufacturers to succeed in global markets and create value for rural populations at the international level through GI- protected products deeply rooted in the culture and tradition of the particular geographical area. In the context of development, this paper aims to raise awareness about the importance of geographical indication by highlighting its application and contribution towards the advancement of rural or underprivileged areas. Moreover, it also focuses on the various aspects and benefits of GIs in promoting rural development in India.
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