The Pink Tax: A Comparative Socio-Economic Analysis Of Gendered Pricing In India And Abroad
- IJLLR Journal
- 6 days ago
- 2 min read
Ishna Deshmukh, NMIMS Kirit P Mehta School of Law, Mumbai
ABSTRACT
Men and women often buy the same type of common products. However, a number of studies suggest that consumer goods marketed to and advertised for women are sometimes priced higher than similar products marketed to men. This disparity is known as a pink tax. This research will study and analyze the socio-economic background of this Pink Tax, in India, of how the concept of gender pricing creates a financial disparity and weighs heavily upon women, especially women from lower socioeconomic strata of the society. In an age where economic disparities in terms of the gender wage gap are extremely prevalent, the pink tax exacerbates the economic burden imposed on women.
We will examine India's revenue policies in detail, as they are a key driver of pricing for goods and services that have differential impacts on women and men. So far, the removal of GST on sanitary pads in 2018 was a step forward, but many other products and services like personal care, clothing, salon services, etc. are priced higher for women. The paper compares India with models across the globe studying regulatory frameworks in countries like France and U.S. and how they have handled pricing by gender through legislative action. This comparative analysis will aid in pinpointing policy voidsinIndia’sconsumerprotectionframework andalsohelpingindrawing reference points for reforms.
Additionally this study will also examine how the Pink Tax affects disadvantaged women and especially in more rural areas. This makes sanitary pads and other health-essential products difficult to obtain, thus restricting socio-economic mobility for women in these communities. This research brings a spotlight to gendered pricing as one of those invisible economic barriers that chips away at women’s purchasing power and advances their financial dependence. This study will also investigate corporate accountability and the role of businesses in perpetuating gender- based pricing. It explores whether Indian brands engage in intentional gendered pricing or if consumer preferences drive the phenomenon.
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