Arunima Jha, University of Mumbai
Muskaan Halani, NMIMS School of Law
Introduction
The OTT (Over the Top) landscape, offering content directly over the internet, has redefined media consumption in India, pushing traditional TV boundaries into obsolescence. With giants like Netflix, Amazon Prime Video, and Disney+ Hotstar leading the charge, the viewer is no longer chained to TV schedules but is now the master of their entertainment domain. This empowerment has not only changed consumer habits but has also infused fresh creativity into the Indian media circuit.
Global Perspective: Content Beyond Borders
The OTT realm is undeniably global. Shows like Netflix's "Money Heist" (originally La Casa de Papel from Spain) or "The Crown" from the UK, have garnered worldwide acclaim. These global hits are viewed across different cultures and legal jurisdictions, raising intriguing questions about content rights across borders.The Legal Goldmine: Original Content and IPR.
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