Srishti Singh, Alliance University, Bangalore
ABSTRACT
One of the major aims of design theory is to construct explanatory models that further enhance our understanding of design as a cognitive act. The search for such models raises the question as to whether there are, in fact, laws of design that are valid across the 'Ancient Indian Art ' somewhere protecting the same and portraying it to be useful, and further which makes sense in everyday life. The ideas embedded in these laws have long been part of the ‘folk theory’ of design and a huge part of our cultural heritage. Moreover, protection of ancient art/folk art is importance as it is vulnerable and represents the formation of our culture which is somewhere related to our existence. Therefore, in this research paper the definition of designs and its portrayal in tangible form will be stated in relation with ancient art has further explaining the importance and mentioning the aids for preservation and protection of the same under various convention of UNESCO adding up with documents of Constitution of India, also examination of intangible cultural heritage that is protection through intellectual property putting forward the idea stating which IP law is most applicable for protection of our Ancient Art.
Keywords: design theory, folk theory, cultural heritage, preservation, protection, conventions, UNESCO, Constitution of India, intangible cultural heritage, intellectual property.
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