Utpal Pratap Singh & Nishith, Babasaheb Bhimrao Ambedkar University, Lucknow
ABSTRACT
Surveillance capitalism, a term introduced by Shoshana Zuboff, refers to how companies collect and sell personal data for profit. This article discusses how tech companies like Google and Facebook have used people's online behaviors to shape their business models. It looks at how this practice affects privacy and digital rights, raising serious concerns about the ethical use of personal information. The article also reviews current laws like the GDPR and CCPA, which aim to protect data and privacy, while suggesting ways to defend digital rights through advocacy and technology. Ultimately, it emphasizes the need for stronger regulations to address the growing influence of surveillance capitalism.
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