Akhilesh Kumar Pandey, Research Scholar, Monad University Hapur
ABSTRACT
The development of the Internet in India has shaped the tendency for consumers to purchase products that meet their requirements after obtaining all the information about the product through the search process. Online reviews are therefore valuable consumer-based information to potential customers and an integral part of their purchasing decision-making process. The advent of the Internet has dramatically changed the commercial and consumer landscape in India today. Consumers are an important part of the trading world as they create demand for the goods on which supply chains depend. Internet technology has brought consumers one-click convenience and convenient shopping without having to contend with crowded stores or the arrogant attitude of obnoxious store clerks. Protection of consumer rights has become necessary in this age of information technology and the growth of e-commerce has given rise to many legal and consumer issues. The financial sector has also been affected by this new technology and liberalization policy in India.
Deceptive manipulation of online reviews at the present time; Research has become a major challenge for both the e-commerce industry. In this paper, the researcher identifies the post-Covid-19 that e-commerce has posed a new challenge for customers as inadequate disclosure of information about e- commerce: identification of e-merchants; the goods or services, including its quality, quantity and fitness; the total cost of the goods or services including all revenue charges; the terms and conditions of the transaction; and similarly fair, timely and affordable dispute resolution; procedure for filing a complaint; Procedures, conditions and time period for cancellation of contract, return of goods or services and for repair, replacement, refund and claim for damages.
This research paper focuses on the current concept of consumer protection taking into account the consumer laws that existed before the technological era and the latest amendments in the Act as a result of changes in the field of consumer law and emerging trends in e-commerce. This research paper analyzes the role of fake reviews in the Indian e-commerce market, with a particular focus on the Consumer Protection Act 2019 and the Consumer Protection (E-Commerce) Regulations 2020. This bridging the Gap in India's E-Commerce Market?
Keywords: E-commerce, Role of Fake-reviews, Consumer Protection Act 2019, Consumer Protection (E-Commerce) Rules, 2020
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