Pink Tax: A Pricing Parity And Pursuing A Gender Neutral Economies

Akshitha B, Sastra Deemed to be University

ABSTRACT

Gender discrimination remains pervasive in contemporary societies, manifesting in various socio-economic facets such as the gender pay gap, inheritance laws, and educational access. A less recognized yet significant form of gender bias is evident in the pricing of products and services, commonly referred to as the "pink tax." This refers to the additional costs borne by female consumers in comparison to their male counterparts for nearly identical goods and services. Whether it's personal care items, clothing, children's toys, or various services, the pink tax spans multiple sectors. Corporations, through gendered marketing, have adeptly increased profits while concealing this discriminatory practice from their customers. Recently, some businesses have consciously embraced gender-neutral pricing policies and sought to raise consumer awareness about the pink tax. This paper attempts to raise awareness about the pink tax and prompt discussions on strategies to address and eradicate it.

Keywords: pink tax, gender discrimination, gender-neutral pricing policies.