Simran Karamchandani & Yukta Shetty, MIT-WPU
ABSTRACT
This study tries to find out how Shark Tank, a well-known TV reality program, affects how investors view early-stage companies. In order to determine the aspects that affect investor perception, the study focuses on both successful and unsuccessful pitches in Shark Tank. These criteria include the pitch's clarity and originality, the product or service's scalability, negotiation skills, investment terms, entrepreneurial experience, and personality.
The case study of Shark Tank served as the basis for this study's research technique, which involved examining a sample of episodes from various seasons. The study takes a qualitative approach and analyses the show's investor comments and entrepreneur pitches using content analysis.
The study's conclusions show that a number of factors affect how investors perceive Shark Tank. Clear and succinct presentations, original and distinctive product or service ideas, business experience, savvy in negotiations, favourable investment terms, and passionate and assured personalities are all traits of successful pitches. Unsuccessful pitches, on the other hand, are frequently unclear, have little market potential or scalability, and contain entrepreneurs who lack expertise or negotiation skills, which results in unfavourable investment terms and a lack of confidence in the pitch.
In addition, the research demonstrates that Shark Tank has had a considerable impact on investor behaviour, including altered investment criteria, improved negotiation abilities, higher risk-taking, and altered perceptions of entrepreneurship.The exposure from the show has also been a significant branding and marketing tool for the firms that appear on the show.
Overall, this study offers important new understandings into the variables that affect investors' perceptions and actions when dealing with start-up companies. In addition to politicians and academic academics interested in the effects of reality TV shows on business and investment practices, the findings can be helpful to entrepreneurs seeking financing and investors seeking viable investment opportunities.
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