Vibhansh Soni & Navodita Kaushik, Christ (Deemed To Be University)
ABSTRACT
A certain level of security for the work of its people is essential, given the media's vast and significant role in our lives. Intellectual property can provide the media with a similar level of protection. This protection is relevant across various industries. Since there are different types of intellectual property, there are also various laws governing them. Consequently, there are multiple practice areas to choose from, or one can opt not to microspecialize and instead aim to gain knowledge across all domains of intellectual property. You can select from the many options that IP has to offer. Intellectual property, despite being intangible, often holds greater value than physical assets. Owning intellectual property—whether it's a song, an invention, or exclusive rights to a particular color scheme— provides a monopoly that allows the owner to use it solely for themselves. Additionally, it enables the owner to license or assign the property, creating various opportunities for monetization. While the media and entertainment industry in India showcases impressive growth and development, it also raises concerns about adherence to ethical and legal standards. This sector frequently faces a range of legal challenges, particularly regarding intellectual property rights, cyber laws, and copyright and trademark regulations. The growth of the film industry has been accompanied by a noticeable trend: the rising importance of social media and the internet as alternative media platforms. Despite the Digital Millennium Copyright Act being in place since 1998, this shift has led to an increase in IP rights violations, copyright infringement, and disputes over content ownership. For the Indian entertainment industry, navigating intellectual property rights (IPRs), cyber regulations, and trademark issues presents significant challenges. The industry must be aware of the restrictions imposed by the Information Technology Act of 2000, which includes mandates for "cyber due diligence." It can take pride in the fact that the entire entertainment sector is built on this creative foundation. Therefore, it is essential to protect and nurture this creative aspect, as it is the backbone of the entertainment industry.
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