How Digitization And E-Commerce Are Reshaping Trademark Protection In India - An Analysis

Soumyadip Bhattacharya, Department of Law, University of Engineering and Management Kolkata

ABSTRACT:

This paper aims to explore the profound impact of digitization and e- commerce on trademark protection strategies in India. With the rapid growth of online transactions and proliferation of digital platforms, trademarks are now more exposed to infringement risks than ever before. Through an analysis of the changing landscape of trademark usage, enforcement challenges and emerging best practices, this research sheds light on the complexities and opportunities inherent in the safeguarding trademarks in this digital age.

Keywords: Trademark, Online Trademark protection, digitization, E- commerce.

Comments

Indian Journal of Law and Legal Research

Abbreviation: IJLLR

ISSN: 2582-8878

Website: www.ijllr.com

Accessibility: Open Access

License: Creative Commons 4.0

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All research articles published in The Indian Journal of Law and Legal Research are fully open access. i.e. immediately freely available to read, download and share. Articles are published under the terms of a Creative Commons license which permits use, distribution and reproduction in any medium, provided the original work is properly cited.

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The opinions expressed in this publication are those of the authors. They do not purport to reflect the opinions or views of the IJLLR or its members. The designations employed in this publication and the presentation of material therein do not imply the expression of any opinion whatsoever on the part of the IJLLR.