Avinash Sharma, GLA University
1. INTRODUCTION AND HISTORICAL ANALYSIS
A determination was made by the government of the EU to take action in order to strengthen the laws that protect personal data and “European Union as well as European Economic Area” privacy related policies and such data concerns. As a result of this, the GDPR, also known as Regulation (EU) 2016/679, was drafted. This regulation succeeded the Data Protection Directive, which had been in place since 1995/46/EC and came into effect on 14 April, 2016. The GDPR was finally put into effect on May 25, 2018, making the safeguarding of personal information and the maintenance of one's privacy a legal requirement.
The GDPR was developed with the intention of providing EU citizens with the ability to prevent others from profiting off of their personal data and invading their privacy. This unlawful use of data, in particular on the part of the marketing and sales company, was gaining ground in the digital era. Therefore, an update to the currently applicable privacy laws was absolutely necessary if various organizations were to be prevented from exploiting the information and data of individuals without first obtaining their prior consent.
By drafting certain stringent rules and regulations including “data subject rights, security safeguards, and accountability measures that organizations are required to comply with prior to proceeding with the deployment and processing of personal data”, the GDPR was adopted by the European Commission to ensure the safety of individuals with regard to the handling, processing and disposal of personal data. This was accomplished by drafting certain stringent rules and regulations.1
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