False Advertising In The Food Industry: The Impact Of Misleading Health Claims
- IJLLR Journal
- 6 hours ago
- 1 min read
Kaamini. P, School of Excellence in Law, The Tamilnadu Dr Ambedkar Law University
Dr. S. Maruthavijayan, Assistant Professor, School of Excellence in Law, The TamilNadu Dr. Ambedkar Law University
ABSTRACT
False advertising in the food industry, particularly in relation to misleading health claims, has become a significant issue, influencing consumer choices and public health. With the growing demand for healthier food options, manufacturers often use deceptive labels and marketing tactics, such as claims of being "low-fat," "natural," or "high-protein," to attract health conscious consumers. These misleading claims can result in consumers making dietary choices that are not beneficial to their health, leading to conditions like obesity, diabetes, and allergies. While regulatory agencies like the FDA and FTC enforce rules on health claims, gaps in enforcement and ambiguity in regulations often allow companies to exploit these areas. This issue emphasizes the need for stronger consumer education, clearer regulations, and industry accountability. To mitigate the risks of false advertising, it is essential for governments, companies, and consumers to work together in promoting transparency, ethical marketing practices, and a better understanding of food labels.
Keywords: False Advertising, Food Industry, Misleading Health Claims, Consumer Behaviour, Food Labelling, Health Claims Regulation, Nutritional Marketing, Public Health, Consumer Education, Food Transparency, Ethical Marketing, Food Label Misrepresentation, Obesity and Chronic Diseases, FDA and FTC Regulations, Food Safety and Accountability, Misleading Labels, Nutritional Guidelines, Food Marketing Ethics, Health Risk Awareness, Consumer Protection.
