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Factors Affecting Consumers In Online Market & Its Legal Implications




Dr. Hiranmaya Nanda, Associate Professor, School of Law, KIIT Deemed to be University, Bhubaneswar, Odisha, India

ABSTRACT:

The present article focuses on data privacy which are very important when working with clients in digital networks. The use of customer data in shared offering creation, marketing, and service operations is a crucial component of business partner collaboration. The purpose of this work is to discuss various factors affecting online marketing and data protection. It also highlights data privacy in relation to customer journeys and various service businesses industries. Additionally, behaviour of customers concerning the usage of their personal data changed during the course of the customer journey.

Keywords: consumer, online data, privacy, e-commerce

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Indian Journal of Law and Legal Research

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Abbreviation: IJLLR

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ISSN: 2582-8878

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Website: www.ijllr.com

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Accessibility: Open Access

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License: Creative Commons 4.0

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Submit Manuscript: Click here

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Licensing: ​

 

All research articles published in The Indian Journal of Law and Legal Research are fully open access. i.e. immediately freely available to read, download and share. Articles are published under the terms of a Creative Commons license which permits use, distribution and reproduction in any medium, provided the original work is properly cited.

 

Disclaimer:

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The opinions expressed in this publication are those of the authors. They do not purport to reflect the opinions or views of the IJLLR or its members. The designations employed in this publication and the presentation of material therein do not imply the expression of any opinion whatsoever on the part of the IJLLR.

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