Vaishnav Arun Kumar, BBA LLB, OP Jindal Law School
ABSTRACT
We all love the thought of a company contributing towards society and not only focusing on monetisation and profit maximisation. There is a clear relationship that is established between us and the company with good intentions. We tend to spread the word out on the socially responsible activities conducted by them while giving us a sense of pride when we are involved with such a company. However, how do we get the knowledge and the information regarding such projects? The companies understand that it is necessary for the promotion of their CSR activities so that the audience can understand that they are involved with a company that provides services that benefit the society. With the rise in technology, the internet provides several platforms on which the content can be put up. The rise in social media usage was always expected but post covid 19 virus outbreak, the increase in usage is very significant. Companies have put up several posts regarding the various activities taking place that is socially responsible and has caught the attention of the netizens (people available on the internet). Once the audience is engaged with the company, the word is spread out in such a way that the company gains popularity. Using such an advantage, the company uses this platform to promote the business in its entirety too. This is done with the help of digital marketing. This paper focuses on how the promotion of CSR activities can be used as a marketing tool for companies and how social media promotion of such initiatives is necessary for this technological age. This paper also focuses on how the company benefits in the long run with the correct measures taken to promote CSR projects using the digital platform such as social media, websites, emails and blogs.
Keywords: CSR (Corporate Social Responsibility), Digital, Marketing, Covid, Media, Promotion
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