Shwetha P, B.M.S. College of Law
ABSTRACT
In today's culture, the internet and technology have gained significance in everyone's everyday life, and as a result of the internet's harm to our personal space and data, people have been more aware of their rights than ever before. Also, the creation of large amounts of sensitive personal data by people's conscious or unconscious behaviours in everyday life has increased the vulnerability of people's lives. The traditional legal definition of privacy is ascribed to Judge Cooley (of the United States), who defined privacy as "the right to be alone."1 is very definitely the most well-known definition of privacy to date. The right to privacy and data protection is critical in e-Commerce and is intertwined with security and trust, which are two of the most pressing issues for e-users on e-Commerce platforms. Over time, privacy protection for e-user transactions has proven to be critical. Legal challenges in e-Commerce include a lack of a legal definition of the term privacy, data privacy, and the inadequacy of current Indian laws in dealing with e-Commerce problems. Despite the strong competition in the ecommerce industry, digital firms who use consumer data effectively have a competitive advantage over those that do not. E-commerce is designed to be agile and adaptive. Companies can easily determine what works for their customers since e-commerce transactions have a digital imprint. There is a clear chance to not only increase competency but also to supply clients with viable, dependable, and relevant services. This research paper concentrates on the data protection and privacy laws of U.K, U.S.A, INDIA, and E.U with respect to E-Commerce sector.
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