Celebrity Image & Reputation In The Context Of Trademark Law
- IJLLR Journal
- Apr 13
- 1 min read
Ananya Shijo, Unitedworld School of Law, Karnavati University
Prof. Dr. Aseem Chandra Paliwal, Unitedworld School of Law, Karnavati University
ABSTRACT
The intersection of trademark law and celebrity image has become more significant in the age of the internet, as public figures are not only individuals but also economic assets. This work critically examines the protection of celebrity image and reputation under Indian and global trademark law. It examines the growing legal acceptance of image rights as a part of the overall right to publicity and its intersection with trademark dilution, especially in situations involving unauthorized commercial use. The research emphasizes the role of celebrities' names, likenesses, and distinctive features as source identifiers and therefore eligible for trademark like protection. The report also discusses concerns including the absence of a clear statutory regime for image rights, inconsistency in court approaches, and potential overreach in enforcement. Lastly, it promotes a balanced legal regime safeguarding celebrity image and reputation but within the parameters of trademark law principles, safeguarding the public interest and economic integrity in an ever- evolving media and consumer environment.
