Nilotpal Chatterjee, Assistant Professor, George School of Law
“GST a disruptive change and tribute to India’s democracy”.
- Pranab Mukherjee
ABSTRACT
On July 1, 2017, India enacted the Goods and Services Tax (GST), which drastically changed the country’s indirect tax structure. This change has significant implications for both customers and businessmen. The Goods and Services Tax has had a considerable impact on consumer behaviour, ranging from customer’s consumption habits to purchasing decisions, which are generally influenced by their purchasing power. The purchasing power of the customers are also affected by the taxes imposed on them, which often limit the purchasing power of the customers. Thus, in such conditions, a rational consumer designs his or her shopping behaviour in such a way that the resources available with him are utilised in the best possible way, resulting in the maximum benefits at lower costs.
The primary objective of this research is to determine the impact of the introduction of GST on the purchasing decisions, consumption patterns and overall consumption habits of Indian consumers. It also aims to evaluate their level of awareness and understanding of GST among Indian consumers as well as their views regarding the fairness and transparency of the indirect tax system of India. By examining the relevant aspects, this research seeks to provide valuable insights into the effectiveness of GST as a policy measure and its implications for consumer rights and protection.
This research paper is an original study based on empirical data obtained by the researcher through primary means. The implementation of GST has had a significant impact on the economic development of various sectors of the country. Hence, this study helps to identify the awareness level and acceptance level of GST from the perspective of the consumer.
Keywords: Goods and Services Tax, Consumer behaviour, Indirect Tax, Purchasing Decision and Spending ability, Respondents
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