Analysis Of Print Media Versus Digital Media: An Evolution In Communication

Fandon Priya Birender Singh, Tamil Nadu National Law University

ABSTRACT:

This project aims to explore the differences between traditional print media and digital media, analysing their impact on communication, consumption patterns, and the media industry. The study will assess the strengths and weaknesses of each medium, their respective challenges, and how they have evolved over time. Through a comprehensive analysis, this project aims to provide insights into the changing landscape of media and its implications on society.

• INTRODUCTION:

Print media and digital media have come a long way in recent decades. Print media includes newspapers, magazines and other publications. Print media has been the mainstay of communication for thousands of years. The printing press was invented in 15th century. It revolutionized the way information and ideas were disseminated. It allowed for the mass production and dissemination of written material. Print media played an essential role in conveying news, knowledge and entertainment to a large number of people, influencing public opinion, and creating a sense of community.

But at the end of the 21st century, the internet came along with digital technology, ushering in a new age of communication. Digital media refers to a wide variety of electronic communication tools, such as websites, social networks, blogs, and online news outlets. It also includes podcasts, streaming services, and more. Digital media has opened up unprecedented possibilities for sharing information in real-time, expanding global reach, creating engaging content, and personalizing user experiences.